Updated 9/03/24
When you’ve got a great website and stellar services, you might think that traffic will flock to your pages simply because they’re too valuable to resist. While it would be nice if the masses flooded your website with traffic or if business boomed through word-of-mouth, the landscape of marketing these days requires some effort on the digital marketing side to reach the widest audience and increase your chances of success as a company. If you lack skills or knowledge in the area of social media marketing, it’s time to brush up on it and hire someone who has professional experience growing a social media following. Once you’ve got a strong following, you can become better and better at digital marketing and video production. Before you know it, you’ll reap the benefits of incorporating effective social media videography and understand the power of video marketing.
Although no one knows the future of video marketing and other social media practices, it’s safe to say that social media will be king for a while in the marketing world. For beginners and experts in social media, it’s good to stay on top of trends. The facts below can inform your marketing strategy. Ensure you find an experienced team to help you with your marketing needs!
When your website could use more traffic, it’s time to do some digital marketing. You might need digital marketing coaching services from a certified digital marketing specialist to help with your strategies. You may need a digital market analysis to analyze how your current digital marketing efforts are working out and how they should be changed for a better outcome.
With digital marketing advertising companies, you can get their help with creating ad campaigns that can bring in more targeted traffic. The ads that are created often include ads with Google AdSense and with social media companies. These ads can create highly targeted traffic that is interested in what you do. This can pull in an unlimited number of new customers to your site.
The digital marketing functions that you take on can be complicated, so it’s a good idea to have an agency helping you with these tasks. They know what works and what doesn’t, and they have a lot of experience with running ad campaigns. They can create the ads that people will want to click on and make sure that they are seen only by those who are interested in what you sell or which service you offer.
Social media management and internet marketing has become one of the biggest trends in recent years. Whereas the primary method of advertising used to be through radio, television, or newspapers, digital marketing has become the go-to for many companies. Here are a few facts about the rising market of social media management, search engine optimization, and social media marketing:
Online advertising is quickly replacing other forms. Offline advertising’s share of the total marketing budget will fall by 2%, while social media’s share will rise from 10% to 14%, which is a huge amount. Almost three-quarters of businesses planned to increase digital marketing budgets to really break into the social media space.
The digital space is still growing at an incredible rate. Smartphones and the mobile market has grown tremendously in the past few years. Only about four or five years ago, 35% of adults in the United States owned a smartphone. Today, that number is closer to 70%. More than half of all internet traffic and activity in the United States originates from mobile devices. Mobile advertising is expected to represent almost 75% of all digital ad spending by the year 2019.
Social media and search engines like Google are integral in consumer purchasing decisions. Almost half of all global consumers that use a digital device use social media to help them with purchasing decisions. There are well over 10 billion Google searches every month, with 78% of U.S. users researching products and services. Because of this, it’s important for any company to increase their presence online, whether it’s by search engine optimization (SEO) that utilizes things such as keywords or by creating dedicated social media teams. In 2012, 67% of companies had a team for social media, but by 2015 that number had increased to an astounding 78%.
Don’t make the mistake of underestimating your online presence! Half of all companies use digital marketing, but they don’t have a plan. Not only that, but more than 70% of companies are creating more content, but only about 12% feel they have an effective online marketing strategy. Social media management can increase a company’s profits by an astounding amount, so it’s important to place resources into the digital space and develop a viable strategy.
