Social media management and internet marketing has become one of the biggest trends in recent years. Whereas the primary method of advertising used to be through radio, television, or newspapers, digital marketing has become the go-to for many companies. Here are a few facts about the rising market of social media management, search engine optimization, and social media marketing:
Online advertising is quickly replacing other forms. Offline advertising’s share of the total marketing budget will fall by 2%, while social media’s share will rise from 10% to 14%, which is a huge amount. Almost three-quarters of businesses planned to increase digital marketing budgets to really break into the social media space.
The digital space is still growing at an incredible rate. Smartphones and the mobile market has grown tremendously in the past few years. Only about four or five years ago, 35% of adults in the United States owned a smartphone. Today, that number is closer to 70%. More than half of all internet traffic and activity in the United States originates from mobile devices. Mobile advertising is expected to represent almost 75% of all digital ad spending by the year 2019.
Social media and search engines like Google are integral in consumer purchasing decisions. Almost half of all global consumers that use a digital device use social media to help them with purchasing decisions. There are well over 10 billion Google searches every month, with 78% of U.S. users researching products and services. Because of this, it’s important for any company to increase their presence online, whether it’s by search engine optimization (SEO) that utilizes things such as keywords or by creating dedicated social media teams. In 2012, 67% of companies had a team for social media, but by 2015 that number had increased to an astounding 78%.
Don’t make the mistake of underestimating your online presence! Half of all companies use digital marketing, but they don’t have a plan. Not only that, but more than 70% of companies are creating more content, but only about 12% feel they have an effective online marketing strategy. Social media management can increase a company’s profits by an astounding amount, so it’s important to place resources into the digital space and develop a viable strategy.