Search engine optimization (SEO) has a big impact on the success of your business, even if you don’t realize it — in fact, it’s affecting the success of your business right now. When it comes to managing an SEO digital marketing strategy, the key thing to remember is that you’re always vying against your competitors for the top keyword ranking. Even though it’s impossible to determine the exact formula that gives a business a place at the top of search results page, many search engine optimization experts have a pretty good idea about what it takes to get there — and it depends primarily on good quality content, and consistent content.
Here are just a few tips for beginners who are just learning the basics of SEO:
- It all starts with a good web design — so make sure you don’t overlook your business’s website and jump straight into the marketing. A good website will load quickly, will have simple navigation, and will be easy for viewers to scan and read. Of course, it will also have plenty of content on the pages, complete with a variety of media content that promotes lots of sharing on social media.
- Spelling is one of those things that we don’t think about too often these days, whether it’s because we’ve learned to rely entirely on spellcheck or because we just don’t want to take the time to sift through everything and look for spelling and grammar mistakes. In fact, there was a time when search engine optimization marketers would actually misspell certain words on purpose, anticipating that their customers would misspell those words, too; but ever since Google started auto-correcting spelling mistakes, this is no longer the case.
- Remember that quality and quantity need to be balanced out. Google has a few different types of algorithm updates, and some apply to quality while other apply more to quantity. It’s common for businesses to overlook the quality aspect and go just for quantity because it produces results faster, but if you’ve tried out this approach already you’ll know that after a few months, the results won’t be looking so great.
Ultimately it’s best to take your time and approach SEO with the most complete and thorough work possible — it might seem intimidating at first, but once you start understanding how it affects your business, you’ll realize just how much it can help your company grow.