Things You Can Do to Have More Success with the Data You Collect

Businesses and governments love to collect data on their customers, clients, and citizens. As a species, humans are always trying to suss out the “why” in everything, and dream of getting the when and what as well. Demographic reporting is just the start. Using location intelligence software and geospatial information systems, companies today can find ways to grow their businesses that are more effective and efficient.

Here are some ways to structure your surveys to get the most from them:

  1. Get the information you need and want. There are a few ways to get the information you need from people responding to a survey. You have several options for the questions themselves. You can use drop-down answers, multiple choice questions, or allow respondents to put in their own response. These options can help you with demographic reporting in a w