Did you know, according to Forbes, 80% of all small businesses fail? That’s not said to scare you or to make you think you can’t succeed. Rather, it’s to show you that you need to take extra special care to go above and beyond what your competitors are doing to keep the cash flowing and your doors open.
The Number One Way to Succeed in 2014
As you may have heard, success in the Internet Age depends entirely on being online. Consider, Internet Retailer estimates that $1.25 trillion is spent across the world on eCommerce annually. Small business owners, regardless of whether they run a locally and organically grown produce farm or they specialize in state-of-the-art technologies, can tap into those astounding eCommerce levels if they take smart steps in implementing small business advertising tips.
Four Online Marketing and Advertising Tips for Small Businesses
- Use Built-in Social Media Marketing Platforms
- Create Content That Matters
- Personalize Your Marketing E-mails
- Whatever You Do, Have a Plan
With over two billion people actively using social media, according to Statistic Brain, it’s no wonder why so many promotions marketing agencies recommend small businesses make an effort to build a presence on social media. Of course, simply having a Facebook or Twitter profile isn’t enough to build that presence. As Mashable writes, small business owners can find success by using the affordable, intuitive marketing tools Facebook and other social media platforms offer.
Are you aware that 61% of consumers say they are more likely to make a purchase from businesses that consistently create and publish useful, engaging content for their websites? Maintaining an editorial calendar, you can plan relevant, informative content for your users, showing them that you care about giving them what they need more than you care about simply promoting yourself.
If you thought e-mail marketing went the way of the dinosaurs, you’re dead wrong. One of the best online marketing and advertising tips is to make a better effort with your e-mail marketing campaign. Specifically, you need to personalize the correspondence you’re sending to prospects and actual consumers. Why? E-mails with personalized subject lines are 22% more likely to be opened, a huge driver behind the 44% of e-mail recipients who made a purchase based on a promotional e-mail in 2013, according to statistics from the Sales Force blog.
All of these marketing and advertising tips can be extremely effective, but as Search Engine Land suggests, none of them will do a thing unless you approach each method with a clear, customized plan that fits your business and goals. Coming up with a realistic marketing budget, deciding on content types, and choosing the full service ad agency you’ll use if you need help ahead of time can go a long way in ensuring your success online.
Despite being called a fad in the past, online marketing isn’t going anywhere. From now into the foreseeable future, the only way to succeed in this digital frontier is by putting your best foot forward online. Learn more at this link: www.archercom.com