Your website is your gateway to the online world and all it holds. If you’re a business owner, you’re likely aware that the American people are estimated to spend $440 billion online by 2017, marking a huge shift in the way retailers should be doing business. Whether or not you gain any of that increased...
Did you know, according to Forbes, 80% of all small businesses fail? That’s not said to scare you or to make you think you can’t succeed. Rather, it’s to show you that you need to take extra special care to go above and beyond what your competitors are doing to keep the cash flowing and...
According to some estimates, online consumer spending in 2013 will hit one trillion dollars for the second year in a row. As a result, any business looking to attract new customers and expand will need to develop a powerful web presence. This will likely include a great new website and social media pages, but also...
Every day, Google web users perform more than 3 billion searches on Google alone. Because many of those individuals are doing research on products or trying to make a purchase, many companies will make a serious effort to improve search engine rankings. Visibility is vital to expansion, and without it, even companies who sell the...
98 percent of American adults who use the internet regularly use the search bar every time. 82 percent of people who use the search engine do not click on the sponsored links, and do not click on any search results below the fifth or sixth choice. Clear proof that you cannot simply buy your way...
Internet marketing has a number of tools at its disposal to help you advertise your product and service and increase traffic and sales on your website. These tools include pay per click campaigns, social media marketing, email marketing, SEO services, and branding and graphic design services. With the evolution of technology, internet marketing has also...
Google announced their latest algorithm update, Penguin, on their blog on April 24, 2012, citing the reasons for the update as their effort to take an an aggressive stance on eliminating webspam, and promoting high quality content. Googles’ new Internet marketing strategies affect about 3.1% of queries in English. 3.1% is nothing right? Wrong. In...
Good things come to those who work for them, and first page ranking on search engines is no exception. People who never leave the couch don’t win Olympic gold medals, and sites that don’t optimize for search engines don’t win high search engine rankings. Becoming the Usain Bolt of search engine ranking might not require...
For a marketing consultant Calgary can be a good place to set up business. One of the reasons that the marketing companies Calgary hosts are going through a growth period is because business in general in Calgary is expanding. This has opened the door for all kinds of new possibilities, such as small business marketing,...