If you are marketing a new website, or looking to optimize your old one, one of the best moves you can make is to create a responsive website. A responsive website provides an optimal viewing and navigational experience across a wide range of devices, from desktops, to laptops, to tablets, and smartphones.
Anyone who’s ever struggled to read a page of information on a smartphone will understand the importance of a responsive website. Without a responsive website, the text is far to small to read on a phone screen, making it necessary to zoom in. However, when zoomed in, the user has to keep scrolling back and forth in what can become a very confusing and frustrating experience.
Attempting to navigate a site designed for a different platform can be so frustrating that many users will choose not to return to the site, and will instead visit a competitor’s site. With many consumers now using their smartphones and tablets for web browsing and shopping, it is more important than ever to make sure that your business has a mobile friendly website design.
A professional website designer will have many good website design tips for making your company’s website eye-catching and user-friendly. But among the mobile website design tips, they would agree that most important tip of all is to make your website responsive.
The advantages of a responsive website extend to the website operators as well. For example, if any updates need to be made to the website, in the past, these updates would have to be made separately on different websites, with different URLs, designed and optimized for each individual platform. However, with a responsive design, only one update is necessary, as it will carry across all platforms.
Having a mobile friendly website design is becoming more and more important in this age of ever-changing technology. The most mobile friendly website design is a responsive design, which will work across all platforms, and provide your customers with the best browsing experience, and keep them coming back to your site, rather than a competitor’s. More can be found here.