The YouTube video offers marketing strategies for small businesses. These marketing strategies can be applied to a tech company. Many business owners believe online marketing is the way to go. However, don’t underestimate the power of a fair or outdoor event.
The Power of a Fair
Technology is different from a service or most other products. Think about it this way: when promoting a service or product that most people are familiar with, like a new dishwashing liquid, a new type of vacuum, or a unique wrap for a vehicle, many people have some experience with a similar product.
However, technology is so uniquely different that when a new product comes out, there’s usually nothing like it on the market.
For traditional products and services, online marketing might work. However, for technology-based products, in-person marketing may be a better approach. That’s where hosting a fair comes in. It’s a great marketing tool to attract potential clients and show them what your products can do and how they revolutionize the lives of their users. However, organizing a fair is a completely different story.
You’ll need to secure a location and set a time and date for the event or fair. Also, depending on the location, you may need to hire a porta potty rental in Springfield, MA, if there aren’t facilities. However, proper planning should ensure a successful event that secures a host of new clientele for your business.
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