From individuals just starting a home based business to large corporations, anyone with a website wants to increase Google position, or search engine position. When potential customers type in key words, they are most likely to select from those closest to the top of the search engine rankings.
There are a number of ways to increase Google position. Having good, clear content with a long shelf life is one of them. High quality content that is interesting and not difficult or confusing to read is important.
One mistake that is often made is using industry specific jargon that potential customers might not be familiar with. Another is using trendy language or slang. Proper use of language will avoid having to update the content. Also, when more people can find and understand your website content, more people will visit it. That will help increase search engine position.
Another good way to increase Google position is through search engine optimization or SEO. SEO involves the strategic placement and frequency of certain key words in website content. Key words that are not used often enough are less likely to get your website up near the top of the search results, but if they are used too often you are more likely to be flagged as spam. There are companies and individual consultants who specialize in SEO who can help you.
Keeping the information on the website current is another good way to help increase Google position. Make sure that online profiles of employees are up to date. More importantly, make sure that contact information is up to date. Customers can not purchase anything if they can not get in touch with the right people.