Move over, responsive web design. These days, everyone in the search engine optimization marketing and web design world is talking about one thing: customer-centric web design.
According to Business2Community.com, customer-centric web design is simply any web design scheme that caters to user experience, making customers come back for more and strengthening lead creation and sales. When the average user will make an impression of a website in just 10 seconds or less, developing a website design that caters to users is crucial.
Knowing this, it’s easy to see why businesses across the country are optimizing their websites to make them as user-friendly as possible.
Still not convinced that your business’ website can benefit by adopting a customer-centric web design scheme? Find out more about this form of web design by reading this list of its three biggest benefits:
Boost your brand and enhance its image
As stated before, a customer will often make their impression of your entire brand based on just a few seconds of viewing your website. As a result, your web design must be a visual manifestation of what your business stands for. By making your website clean, easy to use and free of clutter, you’ll impress your customers and keep them coming back for more.
Increase your website’s conversion rate
Optimizing your website design with customer-centric design can also increase your conversions and sales. By guiding your visitors through each step of their journey as a buyer — and providing the information they’re looking for –you’ll be able to almost guarantee sales.
Optimize the shareability of your content
Did you know that one of the biggest aspects of digital marketing is the creation and sharing of content? If your SEO content isn’t being shared, it’s unlikely that many people will be reading it. With an attractive, welcoming web design, customers will want to stay on your website for longer, eventually reading and sharing your content on their own social media pages.
Do you agree that customer-centric website design is the way to go? Have any other questions about web designing for search engine optimization success?
