People have used pay per click advertising for a long time now. It is still effective, and it’s something that people will learn about as part of business marketing training. However, there are people who try to avoid these sorts of ads now, and it is getting somewhat harder to fully reach audience members using these sorts of ads. A certified digital marketing specialist will always be familiar with other forms of marketing now, especially the types of marketing strategies that will never go out of style at any point.
The companies that use digital marketing will be successful. Almost all companies will use at least some form of digital marketing now, making it even more important. These companies understand content marketing fundamentals today since it is still a form of marketing that so many people use. People online will continue to read content, and they’ll also view content. Many marketers have now started to use a combination of written content and audiovisual content today, which can make their overall strategy even more effective at this point.
When a majority (93%) of internet experiences start with a search engine, it would be a shame not to tap into the power that search engine optimization holds. For many small businesses, improving search engine optimization (SEO) marketing can be an inexpensive way to increase sales. By implementing some of these simple digital marketing tips, you could be on your way to utilizing the power of SEO and creating a successful online marketing campaign.
3 Simple Digital Marketing Tips:
Start a Blog
Adding a blog is one easy way to drive traffic to your website. In fact, an estimated 81% of businesses would describe their blog as an important asset to their website. Blog entries are a great vehicle for search engine optimization marketing and they are a way to provide your customers and potential customers with frequently updated information that can help sell your product.
Use Lists
Blog entries that contain lists can be a great way to make sure the reader reads the entire post. Users generally read only about 28% of the content they see on a web page, so it is important that your content is delivered in a format that is quick and easy for a potential customer to absorb. Lists are easy to read and eye-catching. To make them even more effective, add bullet points as 70% of people looked at lists with bullet points as opposed to only 55% who read lists that don’t have bullets.
Be Mobile Friendly
Today’s American consumer is typically glued to their smartphone, so it is to your benefit to make your website one that can be easily viewed and is visually attractive on a mobile device. In fact, an impressive four out of five consumers shop online from their smartphones and 40% of users will move on to a different result if the first one is not mobile friendly.
Of course, these three simple digital marketing tips are not the only ways to create a successful online marketing campaign and use search engine optimization to its fullest potential, but they are a great place to start. Often, the key to driving more traffic to your website and more sales for your business lies in your website design. Remember, you only have about ten seconds to leave an impression on your website visitors and let them know what they can get out of your website and company, make those seconds count!