Unless you’ve been living in a cave for the last decade, you know that search engine optimization (SEO) is the number one way to market your business online. After all, according to statistics from Search Engine Journal, 93% of all online experiences begin with a search engine. Since high quality SEO services can improve your organic search results, thereby allowing you take advantage of billions of monthly searches, they can also help you to improve revenue. Inbound marketing methods, like SEO, are shown to have a 14.6% lead closing rate, almost seven-times that of outbound marketing methods.
Clearly, finding effective search engine optimization services can help your business succeed, but how do you do that? With so many companies saturating the SEO company services market, how can you possibly tell one from the other? With our guide to picking the best SEO company for your business, of course!
Four Tips for Choosing an SEO Company
- Test Their Storytelling Abilities
- Do They Provide Quality Analytics?
- Do Some Investigative Work
- Avoid the Company with Overly Lofty Promises
Ask any reputable SEO company what the biggest component of a successful campaign is these days and they’ll be forced to answer “content.” Providing your customers with engaging, interesting stories about your industry is the best way to pull them in and get them to make a purchase. Subsequently, as Forbes writes, you need to test the storytelling abilities of any firm you’re considering before you hire them. Put them on the spot during a phone call. Can they come up with something good? If not, move along.
For MOZ, one of the most important things you can do to manage a successful campaign is regularly keeping and measuring analytics. As the source writes, any joker with a computer and a website can download Google Analytics and provide their clients with a print out of monthly data. You need a firm that can give you that data and make heads and tails of it for you.
Just as you need to know that your SEO company can tell stories, you also need to be sure that their writing team can translate those stories into great content; that’s why you need to go a little cloak and dagger and investigate their past work. If the company you’re considering lists past clients on their page, head on over to those clients’ websites. How does their onsite blog content look? If you keep seeing boring, poorly written content from an account name like “Admin,” chances are good you’ll want to use a different SEO company.
No SEO company can ever guarantee a number-one ranking in Google. As Search Engine Journal writes, any company that promises you that is flat out lying to you and should be avoided. Promising to improve your rankings is one thing, but guaranteeing something as difficult to obtain and dynamic as the #1 spot in the world’s most popular search engine is another.
Finding the right SEO company can mean big things for your company. Before you know it, you could be seeing a huge increase in your website traffic and revenue. Follow these tips, and you can find success in the Internet Age. More: www.morepro.com
