Society today is completely dependent on technology. There is a perpetual need to be connected, and to have the latest news at your fingertips at all times. According to the Pew Research Center in January 2014 55% of American adults had smartphones, with 42% owning tablets. For the first time in history, Americans used their smartphones more than their personal computers to access the Internet. These consumers spent nearly 60% of their time on these mobile devices compared to their desktops or laptop computers.
With so many consumers rapidly becoming connected, there is a growing importance to advertise your business through using the right seo services provider, online marketing company, and mobile app advertising.
Search Engine Optimization is the process of promoting the visibility of a website or webpage in a search engine’s unpaid results. SEO services providers consult with you to determine what you want to be displayed, in hopes of raising your SERP. Achieving a high ranking on search engine return pages is a reliable way for a business owner to bring traffic to their website. A survey in 2014 showed that one in four online searches are conducted on mobile devices, so by utilizing professional seo services, your business’s web presence will only grow.
Another way to promote your business online is through using an online marketing agency. This has shown to be a growing trend, 62% of companies prefer to outsource a portion of their business module through content marketing. In addition to search engine optimization, they offer on page optimization, link building, and perform market research.
Developing a mobile app for your business is always a great idea. Americans spend over two hours a day on their smartphones and tablets, scrolling through multiple apps while shopping, browsing the web and updating their social media accounts. ComScore, a performance measurement company revealed that 46% of shoppers admit they are less likely to shop around for other options while they are using a company’s mobile app. Mobile app developers have the best expertise in building informational, creative, user friendly apps that will draw customers to your business!
With the tips and tricks listed above, your business will soon have a flourishing online presence!