There is a small hotel in the hills of northern, central Pennsylvania. It was built around the turn of the 20th century and partially restored because of a small fire in the early 1920s. It is a beautiful hotel with all of the charm and elegance you would expect from such a historic site.
The town in which this hotel is located is nothing particularly special, meaning it is not a tourist attraction and you have to go out of your way to get there. But, this hotel is flourishing. Why? Because the owners of this unique and special hotel have found the best hotel management software and use it to the best of its ability.
Using the best hotel management software allows them to keep the old-time charm of the original hotel while, at the same time, making use of hotel technology and top-notch customer service to keep familiar guests coming back and new guests booking from locations both near and far away.
One of the things that successful hotel and bed and breakfast establishments know and understand is the fact that building loyalty with a customer will pay significant dividends down the line. Nearly three-quarters of people who travel intend to return to a destination they had previously visited. To build loyalty with just 5% more customers will increase profits anywhere between 25% and 100% per customer.
This is not something that is difficult to do. When you are using the best hotel management software in your establishment, you will be able to build customer loyalty with bonuses and discounts for frequent stays or any number of programs you might want to start.
In addition to establishing great relationships with customers, smart hotel owners know that it is their staff that is on the front lines of customer service. When you use software that employees are comfortable with and that gives your staff the chance to do their jobs well, your employee retention will increase. A happy employee means better customer service all around.
Another thing this little Pennsylvania hotel understands clearly is the fact that the majority of their customers are going to be booking their stay from a great distance away. This can surely be done by phone, but many people are making the move to booking online. If you are not staying up with the trends of how people book their hotel stays, you might want to consider if you intend to stay in business.
More than half of travelers find the information they need about a hotel and other travel-related details from their mobile phones. This is not something that will be happening down the road. This is happening now.
No matter what type of hotel, motel, or bed and breakfast establishment you own, you need the best hotel management software at your fingertips.