Have you ever wondered how you can bring your online business more publicity and web traffic? If your answer is yes, then the newest trend in online marketing could be the answer for you. Forget what you thought you knew about purchasing as space and promoting through social media sites with simple links to your website.
Search engine optimization (SEO) is a type of marketing that, rather than relying on paid advertisements that most people will ignore, relies on quality content to draw people to your website out of their own interest. By using key words and phrases, search engine optimization ensures that your website will be among the top results in an organic search. Most internet users will not go past the first page of Google search results, so making sure your website comes as close as possible to the top of that list is crucial for online success.
Not sure where to start? Internet marketing professionals can help you start your journey to online success, and will work with you every step of the way to ensure that your company stays the best it can possibly be. One of the most common ways to acquire inbound traffic to your site is through a regular blog. It may seem simple, but by making your business personal and relevant to potential clients, you’re bound to get more traffic and close more sales. On average, blogging regularly increases site traffic by a whopping 55%.
Organic links are the biggest way to get more web traffic, but getting people to stay on your website for more than one page requires more than just good blogging! In order to appeal to internet users, the site must not only be engaging, it must also look engaging. Hiring a team of web designers to craft an aesthetically pleasing website can help just as much as good content can! You can have the best blog in the world, but if it looks bad, people won’t want to come back for more. Similarly, if your website looks pretty, but has bad content, you’ll run into the same problem. Part of search engine optimization involves getting people to your website, but it equally involves convincing people to stay there.
If you’re struggling to expand your internet presence, or just looking for new ways to improve your content, SEO is the best option for you! Don’t hesitate to get out there, and more importantly, get your business out there.