It’s no secret that getting your business ahead these days involves some serious online marketing and development. When it comes down to it, most people are searching for solutions on the web, and research shows that 75% of users never even go past the first page of search results. There are a couple of ways to get your business to rate high enough to be regularly noticed, and one of the most effective is SEO, or search engine optimization.
The team at an SEO company works hard to boost your search engine rankings organically, as opposed to inorganically, which involves pay-per-click advertising. PPC advertising does a good job of getting rankings up fast, but tend to seem fake or false, therefore SEO is a great way of making your site seem natural to users.
SEO works by analyzing keywords and content that are commonly searched for in association with your site and generating content that will direct links to your site or product. There are 27 million pieces of content shared each day, and its important that a portion of them direct traffic to your site!
Another great way to generate more business is to become more involved with social media marketing. 74% of brand marketers saw an increase in site traffic after investing only six hours per week in social media. Since most people check social media sites at least once a day, its a good idea to invest in posting frequently!
Another important investment is the quality of your site. Does it convey what you want it to about your product and services? Is it concise and attractive? Is it compatible with mobile devices? This last is quite important, since more and more users are shopping for products on their phones.
Luckily, it doesn’t all have to be up to you! There are skilled internet marketing teams out there, who specialize in SEO, social media marketing, and professional website design. They are in tune with the latest internet marketing trends and will monitor your campaigns long after their inception to make sure they are up to speed and changing with the tides!