The internet is always evolving. Tactics that worked even a couple of years ago now won’t do much to get your website noticed. If you’re not utilizing search engine optimization, you’re essentially missing out on a big chunk of the market. In many cases, digital marketing through ads is simply not enough. You need a higher search ranking to secure web traffic. That’s where SEO services come in.
So why does my business need SEO?
Although you may be offering a great product or service, if people don’t know about your business, you won’t be successful. There are many different factions of SEO, as well as countless search engine optimization strategies. These different tactics and techniques ensure that your website is highly visible to anyone making a search query. And since 93% of online experiences begin with typing something into a search engine, SEO plays a pivotal role in making sure potential customers can find you.
Can I handle my own SEO?
While there are things you can do as a business owner to improve your SEO ranking — like writing blog posts and linking internally — it’s way better to hire a company that specializes in SEO services. Frankly, SEO services should make up a good chunk of your marketing budget. These days, it’s one of the most effective ways to get your company noticed, and you get a much better return on your investment. You’ll get much better results by enlisting the help of an SEO company, rather than taking the time and effort to learn about this complicated process yourself.
What’s one of the best ways to utilize SEO?
One of the greatest — and most mysterious — aspects of SEO is that it’s so multifaceted. There are a lot of moving pieces that go into search engine optimization. Not even SEO gurus know 100% of the factors that are taken to account in terms of page rankings and the best SEO practices — but they do know a LOT. One thing we’re sure about is that content is king. Creating interesting and well-written content is key to better SEO practices and resulting web traffic. In fact, 92% of marketers say that content creation is somewhat or very effective when it comes to SEO. That’s why having a blog is so important for businesses. By providing useful information for your target audience, you’re signaling to Google that you’re a leader in your industry. Those efforts will play a big part in the ranking your page receives.
What are backlinks — and why are they important?
Backlinks are links from other websites that link to yours. Google basically views these links as a “vote” for your website. The quality of the website that linked to yours plays a significant part in how much weight their “vote” has. In other words, getting a backlink from a highly credible and popular site is likely to have an overwhelmingly positive effect on your own page ranking. But getting a link from a few small websites may not have a very big impact. You also want to make sure that all of your backlinks comes from reputable sources; if you have spammy backlinks, that can hurt your page ranking.
Is social media marketing a good SEO tactic?
Social media mentions can be effective for increasing site visibility and backlinks. Essentially, social media is a great supplement for your SEO strategy. Being active on social media means that you have a chance to build a community and a loyal following for your products or services. You can easily connect with customers and answer questions. It’s also a good means for cross-promoting your content and getting additional traffic. But it’s important to engage and provide quality content there, too.
By working with an SEO service, you’ll get a comprehensive idea of how all of these branches of online marketing work together to help your business grow. Even if you’re overwhelmed at first, you’ll soon see how these tactics can pack a punch and will make a real difference for your organization.