Today, almost every individual and business owner is familiar with content marketing, whether in the form of advertising through social media, web search optimization or other methods. However, with technology and the modern market constantly developing and improving, content marketing strategies have no choice but to change with them in order to be effective. For...
Month: April 2015
Businesses that gain work through contracting face an uphill battle from the start. Especially when bidding on government contracts, contractors face stiff competition — and that is an understatement. A bidder on a government contract typically has a 12% chance of winning the contract. The actual work is hard enough; getting the opportunity to work...
B2B online marketing trends come and go, and it seems like every year there’s a new trend that’s “guaranteed” to be effective to B2B lead generation campaigns and usability testing and research. But for the average B2B internet marketing agency, the top priorities of a B2B marketing campaign seem to remain fairly constant. According to...
Online pharmacies seem like good ideas in theory; not only is online shopping convenient because the items are delivered right to your doorstep, but the medications sold online tend to be much cheaper than what patients typically pay at a brick-and-mortar pharmacy. So what’s the problem with online pharmacies? Actually, there are quite a few...