Your website is your gateway to the online world and all it holds. If you’re a business owner, you’re likely aware that the American people are estimated to spend $440 billion online by 2017, marking a huge shift in the way retailers should be doing business. Whether or not you gain any of that increased eCommerce revenue is completely dependent on how you represent your company online.
Becoming visible in Google search results, building a devoted following on Facebook: these things are crucial to your success. However, nothing is more important than having a high-quality website design. For professional web design that will only help your online efforts, you need a great website designer.
How a Web Designer Can Help Your Business
More than two billion people now use the worldwide web on a daily basis, according to statistics from Internet World Stats. As About.com points out, a quality web designer can help draw those people to your site in a number of ways, including, but not limited to, the following:
- Designing a website with code that’s easy for Google’s robots to index and make searchable.
- Optimizing meta-descriptions, ALT tags, and other back-end areas that make your website more searchable, thereby improving traffic potential.
What Happens if You Use a Bad Web Designer?
Having said that, a web designer who is out of touch with ever changing design standards can damage your reputation, your website’s traffic, and your bottom-line.
- Delays Kill Business
- Poor Navigation Equals Poor Sales
Did you know, according to NBC News, 44% of mobile consumers, the fastest growing eCommerce market, will abandon your website if it takes longer than three seconds to load? Obviously, that translates directly to lost sales. KissMetrics estimates that if your website normally makes $100,000 per day, a very successful business to be sure, an extra one second of webpage loading time will cost you $2.5 million in lost revenue annually. Bad web designers will fill your website with too many images, use FLASH, and other outdated design methods that are proven to slow down loading time, guaranteeing you’ll lose money.
As Peoria InterBusiness Issues, an online magazine focused on all things commerce, writes, a web designer who doesn’t take navigability into account when building your website will damage your sales. Why? Web surfers want websites that make it easy for them to find the information they’re looking for. Reputable web designers will generally build easy to use menus and include an onsite search engine, making it simple to get around your page.
As you can see, a professional web designer who knows what they’re doing can transform your business into a well-oiled machine that’s ready to service its customers online. On the other hand, disreputable designers can quickly eviscerate any online marketing campaign. Do your research before hiring any designers to protect your business. Continue: Web design companies calgary